What does a Social Media Backer do?
**A Social Media Backer creates the strategy and content to build your brand's presence and engage your audience online. From content calendars and design to daily campaigns, paid
A Social Media Backer creates the strategy and content to build your brand's presence and engage your audience online. From content calendars and design to daily campaigns, paid ads and reporting, they handle the day-to-day work of growing your reach.
What does a Social Media Backer handle?
Across the social media roles Cyberbacker has staffed, the work covers:
- Planning, scheduling and publishing social media content
- Creating content plans and calendars to drive engagement and brand awareness
- Designing images and video in Canva, Adobe Photoshop, Illustrator and Adobe Spark
- Overseeing the daily management of social media campaigns
- Keeping the brand consistent and authoritative across platforms
- Responding to messages and comments to build community and engagement
- Setting up and maintaining business pages on Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest and Google My Business
- Planning paid ads on Facebook, Instagram, Twitter, YouTube, LinkedIn, TikTok and Pinterest
- Interpreting and creating social media reports and analytics
- Growing and maintaining followers and fans
- Using multi-platform posting tools such as Hootsuite and HubSpot
- Responding to potential clients' emails and inquiries
- Email marketing and marketing reports
See the Social Media Backer page for the full role.
How much does a Social Media Backer cost?
A Cyberbacker costs $1,000 to $1,800 a month part-time (up to 20 hours a week) or $1,500 to $3,500 a month full-time (more than 20 hours a week), depending on the role and the experience it requires. See pricing for what moves a role within its range.
Frequently asked questions
What is a Social Media Backer?
A Cyberbacker who creates the strategy and content to build your brand's presence and engage your audience online.
What does a Social Media Backer do day to day?
They plan and publish content, design posts, run campaigns and paid ads, respond to comments and messages, and report on results.
What tools does a Social Media Backer use?
Canva, Adobe Photoshop, Illustrator and Adobe Spark for design, and posting tools such as Hootsuite and HubSpot.
How do I apply to be a Social Media Backer?
Applications are handled entirely on the careers site. Open roles, requirements and how to apply are at cyberbackercareers.com.
What could you accomplish with the right support?
In 30 minutes, we'll learn about your goals, challenges, and where your time is going. Together, we'll identify the right Cyberbacker support to give you more time to focus on what matters most.
What happens on the call
- We learn about your business. We talk about your goals, challenges, where your time is going, and where additional support could make the biggest difference.
- We explore the right support for you. Together, we identify the Cyberbacker role that best fits your needs and discuss how they can support you and your team.
- We walk you through the next steps. We discuss your options and what getting started with your Cyberbacker looks like.