What does a CRM software administrator do?

A CRM software administrator keeps a company's CRM accurate and useful: building and cleaning lead lists, maintaining dashboards, merging duplicate companies and contacts, supporting the sales, marketing and account teams, and training staff on new features.

What does a CRM administrator handle?

This CRM software administrator role covered:

• Creating and maintaining dashboards
• Building lead lists in the CRM from social media platforms and other sources
• Checking for and removing junk records and contacts outside the target market
• Adding new companies and contacts, and appending missing information
• Merging duplicate companies and contacts
• Cleaning up old lists, and removing contacts with no activity or with titles the organization does not market to
• Filling in missing job titles and personas
• Updating or removing contacts who have left, based on email bounces
• Pulling direct numbers and additional contacts from out-of-office replies
• Building prospecting views for Account Managers as needed
• Building email lists for the marketing and business development teams
• Tracking registered webinar attendees so the business development team has a call list after each webinar
• Managing engagement on in-house platforms such as chat and comments
• Giving a weekly update on inbound activity and email results on the Monday sales call
• Adjusting territories when needed
• Adding and removing employees in the CRM
• Training new employees and Account Managers on new CRM features, including HubSpot feature videos
• Reviewing the CRM with the software provider's representative and giving feedback

How much does a CRM administrator cost?

A Cyberbacker costs $1,000 to $1,800 a month part-time (up to 20 hours a week) or $1,500 to $3,500 a month full-time (more than 20 hours a week), depending on the role and the experience it requires. See pricing for what moves a role within its range.

Frequently asked questions

What does a CRM administrator do?

They keep the CRM accurate and useful: building and cleaning lead lists, maintaining dashboards, merging duplicates, supporting sales and marketing teams, and training staff.

Can a CRM administrator work remotely?

Yes. Every task in this role is done inside the CRM and over email, calls and video.

Does this role work with HubSpot?

Yes. This role kept Account Managers up to date on HubSpot features through videos.

Is CRM support part-time or full-time?

Either. Part-time covers up to 20 hours a week and full-time covers more than 20.