Responsibilities:
- Plans, schedules, and executes social media content
- Drive engagement and promote online brand awareness
- Design and create images using Canva, InDesign, Illustrator, etc.
- Oversees daily management of social media campaigns
- Engages with clients through messaging, commenting, and other social media engagement methodologies
- Monitor client reviews
- Plans and strategize on social media paid ads
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Manage social media business pages:
- Interprets and create social media reports and analytics
- Manage leads and contacts in the CRM (Boulevard)
- Import contacts to CRM
- Research personal information such as date of birth, phone number, email address, social media accounts, etc. (data mining)
- Add and update contact notes (include details like profession, how you met, and important relationships)
- Create and execute marketing/drip campaigns to generate leads (email, newsletters, flyers, postcards, social media, etc.)
- Track referrals
- Lead Management:
- Manage and track the results of the leads and referrals
- Follow-up and vetting the internet leads
- Lead Follow-Up
- Add and remove labels or tags on leads
- Add notes on each lead based on recent contact attempts
- Update pipeline stages or category of the leads