Brand Engagement Manager


  • Plans, schedules, and executes social media content
  • Drive engagement and promote online brand awareness
  • Design and create images using Canva, InDesign, Illustrator, etc.
  • Oversees daily management of social media campaigns
  • Engages with clients through messaging, commenting, and other social media engagement methodologies
  • Monitor client reviews
  • Plans and strategize on social media paid ads
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Manage social media business pages:
    • Facebook
    • Instagram
  • Interprets and create social media reports and analytics
  • Manage leads and contacts in the CRM (Boulevard)
  • Import contacts to CRM
  • Research personal information such as date of birth, phone number, email address, social media accounts, etc. (data mining)
  • Add and update contact notes (include details like profession, how you met, and important relationships)
  • Create and execute marketing/drip campaigns to generate leads (email, newsletters, flyers, postcards, social media, etc.)
  • Track referrals
  • Lead Management:
    • Manage and track the results of the leads and referrals
    • Follow-up and vetting the internet leads
    • Lead Follow-Up
    • Add and remove labels or tags on leads
    • Add notes on each lead based on recent contact attempts
    • Update pipeline stages or category of the leads
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