Social Media Marketing Responsibilities:
- Plans, schedules and executes social media content
- Create content plans or calendars to drive engagement and promote online brand awareness
- Design and create images or video content using different software:
- Canva
- Photoshop
- Oversees daily management of social media campaigns
- Ensures brand consistency and authority
- Engages with consumers through messaging, commenting, and other social media engagement methodologies
- Sets-up social media business pages:
- Youtube
- Google My Business
- Interprets and create social media reports and analytics
- Plans and strategize on social media paid ads:
- Facebook Ads
- Instagram Ads
- Twitter Ads
- Youtube Ads
- LinkedIn Ads
- TikTok Ads
- Manages and upkeeps digital marketing calendars
- Grows and maintains likers, followers and fans
- Utilizes multi-social posting tools and programs such as Hootsuite and HubSpot to optimize quality content
