ISA for Media


  • Prospect for new clients by calling those interested to start their own podcast
  • Respond to inbound calls and text messages from prospect/s
  • Set Daily Appointments (Demos):
  • Schedule appointments for client
  • Conduct lead follow-up and nurture leads until appointments are set
  • Use SMS or Email Campaign for setting appointments (Zoho)
  • Invite leads to different events through calls, SMS, or email (Zoho)
  • Types of Appointments:
    • Zoom Call
    • In person: Office/Coffee Meet up
    • Phone Call
  • Call past clients and sphere of influence for referrals
  • Practice call scripts at least 2 hours per week
  • Conduct 10 to 20 hours of lead follow-up per week
  • Attend training/coaching sessions and establish daily role-play partners
  • Track weekly goals to measure lead conversion ratio
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